Urban Yogis is the inspired creation of two entrepreneurial yoga instructors, Julie Moskim and Kathy Gabriel, based in Singapore. Together, they envisioned their dream project: a dynamic pop-up yoga studio and retreat center in the heart of Singapore, with a mission to offer weekly classes, immersive workshops, and exotic retreats across Europe and Southeast Asia.

Their ultimate goal was to build a global yoga community—one that connects conscious, inspired individuals and spreads their vision of balance and mindfulness through yoga. When they approached our agency, Urban Yogis was a startup with big ambitions. They wanted a brand that exuded authority and trustworthiness as a go-to resource for yoga events, retreats, and online education.

But branding was just the beginning. Urban Yogis also needed a fully functional digital ecosystem: a website, a strong social media presence, an online events calendar, ticketing and booking systems, e-commerce for sales, and a learning management system for their online yoga courses. It was a multi-layered project designed to support their vision of creating a thriving, global yoga community.