Ki-Yeong is a professional kickboxer in training, and she needed to create a brand from scratch. She’s a formidable fighter, well trained at Phuket Top Team, loves the color red, dragons and both Korean and Thai fighting folklore. We kick-started her brand portrayal with a well illustrated logo, color scheme and basic brand guidelines. When she’s ready to build a website, sell merchandise, or market her brand, it’s this brand identity that will permeate and reinforce what’s to come.