A Laos friend named Somdy contacted us with his 17 year old touring company, then called Spot Laos Travel. He needed a new brand — something memorable that portrays the excitement of his tour packages. We began by analyzing possible names for his company. One option Somdy liked was Laos Experienced Travel Service, and we immediately saw an opportunity in the acronym, LETS. This is how we arrived at Let’s Tour Laos as a brand, and the name stuck. The phrase is a bold invitation to action and also a memorable URL. The logo is hip and modern. Next, we built Somdy a world-class WordPress site with extensive options for blogging, tour updates and social media sharing.