New Leaf Psychological Services

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United States
+1 310 237 6416
Thailand
+66 61 197 5606

New Leaf Psychological Services

The Brief

This project was no small task—it was actually three distinct projects rolled into one! We had the privilege of collaborating with Dr. Rhonda, an award-winning psychotherapist with a stellar reputation, a significant social media presence, and a packed schedule of dedicated clients. Her needs were precise and multifaceted, covering her personal brand, business brand, and social media identity.

New Leaf Psychological Services is her company brand. Dr. Rhonda Karg is her personal, and Help Me Rhonda! is the brand concept we conceived for her podcast & social media brand.

This wasn’t about marketing—it was pure, intentional re-branding for an already strong and established personality. The challenge? To unify these elements while staying true to her authentic voice and professional impact as an authority in her field.

Our Approach

We crafted three unique yet cohesive brand identities for Dr. Rhonda Karg, starting with two fully developed style guides, social media layouts, and two WordPress websites. Each site was built to sync seamlessly with Dr. Rhonda’s podcast and social media content. By balancing our team’s creative ideas with Dr. Rhonda’s specific aesthetic and leadership style, we delivered a vastly improved brand presence. We are currently hosting & maintaining her websites on our speedy private servers.

New Leaf Psychological Services — the clinic brand, featuring psychological services in Asheville, NC at newleaf.help
Dr. Rhonda Karg — a personal brand showcasing her broader professional talents at rhondakarg.com. In this case, we did not create the logo, but we developed the complimentary brand materials and guidelines.
Help Me Rhonda! — an original podcast concept we developed to highlight Dr. Rhonda’s authoritative expertise and dynamic personality

The Results

Dr. Rhonda’s brand presence has seen a significant boost in both quality and visibility since we delivered her company brands, style guidelines, print materials, and websites. We are now poised to develop her next major venture — SCID Institute — which will provide her platinum-level clinical trials expertise and training to clinics and companies that demand the highest standards in clinical trial supervision.

Stay tuned, because we feel like we have really hitched ourself to a star this time!

Get started now

If you would like to work with us or just want to get in touch, we’d love to hear from you!

PORTRAY.AL

Our headquarters are located in Thailand (Indochina Time) & in the USA (EST)