The first iteration of this brand was a smashing success! Umami Mami became a beloved household name in Asheville, celebrated at festivals, markets, and pop-up locations across the city. Her catering and delivery services left a lasting impression, with everyone raving about her unforgettable flavors. And her iconic food truck? An absolute showstopper—just look at that gorgeous branding!

But Umami Mami wasn’t done yet. She re-emerged, not as a food truck, but as a budding culinary empire. Kelley Crandall, the creative force behind the brand, stepped into her role as a consultant, caterer, and all-around foodie guru. She even secured an incredible road-side space for her new café—a dream that was put on hold indefinitely by the unexpected ravages of Hurricane Helene in Western North Carolina.

Now, we eagerly await her next rebirth, knowing it will be just as extraordinary as her previous ventures. Want to support her recovery? You can lend a helping hand through her CashApp: https://cash.me/$UmamiMamiAVL/. The best is yet to come!