The concept of vertical development is deeply connected to the nervous system and the spine, and we leaned into this inspiration to craft a powerful visual identity. Margarita Dimitriadou, one of our best illustrators nailed the brief, creating an elegantly articulated fern leaf that doubles as a series of brightly lit arches—symbolizing growth, learning, and the continuous adjustments made possible through Vertical Development Consulting’s insights and services.

In addition to brand visuals, we delivered our first-ever SquareSpace website design (though our expertise traditionally lies in WordPress). While we aren’t maintaining the site, we provided original layouts that showcase the brand’s unique personality and professional ethos. This project allowed us to capture and communicate the transformative journey at the heart of Rudi’s work.